The leader in comprehensive, personalized support for college-bound students and young professionals

Princeton, NJ | Denver, CO | Remote

College Counseling

ObjectiveInSight provides personalized, strategic college counseling to help students navigate every step of the admissions process with clarity, confidence, and less stress. By aligning each student’s academic interests, strengths, and future goals, we craft compelling applications that set them apart—turning the college journey into a transformational experience for long-term success.


Early Career Development

Navigating your career path—whether after high school, college, or a job change—can feel overwhelming. At ObjectiveInSight, we provide personalized career and college planning, guiding young adults through self-discovery, career exploration, and actionable planning, while offering resume support, networking guidance, and interview prep to ensure confidence in every step forward.


Meet the Founder

Johanna Baum has over fifteen years experience guiding students through the college admissions process. She holds advanced degrees from Dartmouth College, the University of Pennsylvania, and Columbia University, and is a Certified NJ School Counselor. Learn more.